Add Sake to Taste Campaign 2022

Add Sake to Taste
from 14th February to 18th March 2022

JFOODO (Japanese Gov sake promotion peeps) have partnered with around 20 restaurants – Japanese and non-Japanese alike – and five of the UK’s top sake importers (yours truly being one of them).  Together we’ve developed out-of-this-world sake pairings with some wonderful dishes.

To whet your appetite, allow me to tell you about some of the pairings & restaurants I’ve been involved with:

Sachi at Pantechnicon

Madai Kasuzuke Grilled red bream, sake lees, fermented bergamot and chilli x  Gozenshu “Rocky Mountain” Junmai Bodaimoto
&
Masu Tataki – Seared steelhead trout, sumiso, pickled shimeji, buckwheat x Gozenshu “Misty Mountain” Junmai Bodaimoto Usu-nigori

Ikoyi London

Ikejime trout, octopus and malt chaux x Gozenshu “Misty Mountain” Junmai Bodaimoto Usu-nigori
&
Plantain, smoked kelp & blackberry x Yauemon “Silent Forest” Junmai Ginjo

KILN Soho

Ikejime pollock and pomelo salad paired with Hyakujuro “Jidai” Junmai Ginjo Yamahai

Oystermen Seafood Bar & Restaurant

Half a Dozen Fresh Oysters Mignonette x Shirayuki “Clear Sky” Itami Morohaku Honjozo
&
Half a Dozen Dressed Oysters:
2x Pickled Cucumber, Green Apple
2x Champonzu, Wasabi, Shiso
2x Calamansi, Jalapeño, Dill”
x Fukukomachi “Gentle Breeze” Junmai Ginjo
&
Pan-fried Scottish Cod, Tahini Baba Ghanoush, Roasted Tomato Sauce, Crispy Basil x Shirayuki Silver Honjozo Nama-Chozo

The Smoking Goat

Slow grilled pollock with peanut relish x Gozenshu 1859 “New Mountain” Junmai Bodaimoto

Curated sake events, on this scale, happen very infrequently so I highly recommend you get involved whilst you can! Please note many of these exclusive restaurants will require booking.

Finally, a big thank you to all involved (JFOODO especially) in this initiative, it really does go a long way to spreading the sake word!

Photography Credits: Stuart Price (@stuartprice on Insta, website)